Infinet

Expanding Infinet’s digital and traditional marketing capability.

How we helped

  • Rebrand
  • Website development
  • Marketing plan
  • Collateral design
  • Communications and messaging
  • User experience

Goal

Infinet help transform Australian businesses with IT solutions. From strategic advisory, through to IT solutions and integrations, voice and data services, and procurement capabilities – their bespoke solutions ensure individual business needs and objectives are met.

Infinet wanted to improve their brand image and marketing consistency across all channels, including web, in order to expand their customer base within the technology market.

Solution

We developed a more punchy and identifiable brand for Infinet, employing a sleek logo design and more eye-catching brand colours. This was then rolled out across their website where we also worked with the Infinet team to create a better website user experience, simplifying menus and content.

Marketing and communications collateral was then developed to support Infinet’s new digital persona and help translate their mission to customers in business meetings and at industry events.

With this new identifiable and consistent brand, Infinet has been able to secure more business enquiries from their re-designed website.