Canberra ICU

Creating brand awareness for Canberra’s Intensive Care Unit

How we helped

  • Website design
  • Website development
  • Information architecture
  • Brand strategy
  • Creative development
  • User experience


The Intensive Care Unit (ICU) is a tertiary referral unit, servicing the Canberra and the Greater Southern NSW population, treating 1800 patients annually.

The 31-bed unit has dedicated cardio-thoracic and paediatric bays and four fully vented negative/positive pressure isolation rooms.

ICU wanted to have their own brand identity and not always be recognised as a sub-group of ACT Health. ICU’s goal was to increase brand awareness and become a brand that people can easily identify.


In order to breathe new life into the ICU brand, we developed a new website as the first priority. This delivered a refreshed gateway for anyone engaging with ICU online.

We worked collaboratively with the ICU team to develop information architecture and a user experience that made the site as interactive, innovative and as accessible as possible. The new website gave the ICU a fresh and modern look and showcased their resources and capabilities as well as the extensive range of training courses on offer. Whilst the website has only just launched, feedback from the ICU team is filled with great excitement, satisfaction and positivity.