CHC is the largest not-for-profit community housing provider in the ACT. They provide affordable homes, principally for rent, to individuals and families.
CHC had an impending pipeline of new development projects. We came on board to help establish them in the market by communicating their commitment to affordable, quality housing that positively impacts the lives of its residents.
We developed a strong brand position and manifesto that introduced CHC to the market through radio, online, video and print.
We also re-designed and developed a new WordPress website to better articulate CHC’s services and products. This work delivered an outstanding result for CHC, with a 22% increase in online traffic in the first two months of going live. Enquiries for products and services increased by 33%, which led to sell-out sales results in their most recent development projects.