Sutton Tools
Connecting a global company through a custom Salesforce portal which streamlines ordering.
View Case StudyThe customer journey is one of the most crucial parts of building a strong and sustainable business. By leveraging automation we nurture prospects with highly personalised, useful content that helps convert leads to customers via inbound email marketing.
We work in a variety of platforms such as Marketing Cloud, Mailchimp and Campaign Monitor to create automated email marketing programs. From abandoned cart ecommerce workflows to persona-based drip campaigns, we enable customers’ life cycle management and improve customer experience at all touchpoints.
We collect data, that informs our customer journeys to create segments that place leads into their relevant work flows and track their progress.
We use insights to understand what communication is needed and deliver objective related segmentation, determine campaign logic and build it out in marketing automation software.
Success is based on results. We measure and monitor each step of the nurture program to determine opportunities using closed-loop, cost per sale reporting.