Context and Delivery
The Plant Surveillance Network is a part of the PHA Organisation Network and acts as an event system and resource Library for plant biosecurity. With a need to elevate their communications, we engaged with PSNAP to create a modernised brand and a professionalised website experience.
With a need to boost their newsletter sign-ups, we designed the site to focus on core call to actions — implementing clear communication which encourages users to unlock the exclusive content available within the membership portal. We pushed the conventional boundaries of WordPress to develop an integrated portal that is hosted on a single site.
Through identifying the websites essential functions points of sharing insights and events, building a community and becoming a resource hub we were able to construct clear content hierarchy and defined navigation that considers the users’ journey and interaction points.