Rebranding Plant Security to elevate and clearly communicate to an engaged community.

Context and Delivery

The Plant Surveillance Network is a part of the PHA Organisation Network and acts as an event system and resource Library for plant biosecurity. With a need to elevate their communications, we engaged with PSNAP to create a modernised brand and a professionalised website experience.

With a need to boost their newsletter sign-ups, we designed the site to focus on core call to actions — implementing clear communication which encourages users to unlock the exclusive content available within the membership portal. We pushed the conventional boundaries of WordPress to develop an integrated portal that is hosted on a single site.

Through identifying the websites essential functions points of sharing insights and events, building a community and becoming a resource hub we were able to construct clear content hierarchy and defined navigation that considers the users’ journey and interaction points.

Key Features

Intuitive UI: Implementing transition animations throughout the site which highlight key information and make a joyful experience.


WordPress Portal: A member’s only portal with a collection of content that isn’t available to the public. The portal sits within their current WordPress and is accessed and managed in a central location.

Transition Animation

An automatic slider that features the most relevant news and encourages engagement.

Account Login

Simplified account login to access the members-only resources.

Filtered Search

Filtered search for easy information gathering.