Coupling a strong campaign solution with effective operation processes to nurture leads and monitor trends.

Context and Delivery

Capital Airport Group has already built Canberra’s world-class airport, a thriving retail hub at Majura Park Shopping Centre and three exceptional business parks. And now, with Denman Prospect, they have redefined living in Canberra.

In a noisy property market, Denman Prospect had to redefine the property buying process in Canberra. Through the implementation of a robust Salesforce portal, we were able to drive more genuine and qualified sales enquiries.

Leveraging Salesforce integration, we provided the sales and marketing teams with a better understanding of the landscape of enquiries. Denman Prospect was able to recognise their prospective home buyers and connect with them in a more motivating and memorable way.

Key Features

Integrated Portal: Using powerful Salesforce integration in WordPress to create a personalised sales portal which considered the entire purchase journey, each stage of land purchase was tracked and the portal automated updates. It gave users access to functions such as Favoriting and watching blocks, suburb resources and development updates. 

Interactive Block map: We integrated Google Maps and Salesforce to create an interactive map of the suburb which changed provided real-time responses. As blocks became unavailable it automatically linked with the system and updated the map.

Dynamic Dashboards

Automated dashboards that provide sales insights.

Real-time Feedback

Updating users instantly as blocks sold.

Clear UI

Custom website which integrates with Salesforce.